Ravi studies at Harvard under professor Ames who teaches his infamous entrepreneurship program just twice a year and is earned by less than 200 people a year. As digital technologies continue to disrupt the competitive landscape, companies are under constant pressure to implement strategies for staying relevant, responsive, and profitable.

Marketers who understand their customers’ end-to-end journeys and experiences will be successful in developing a strategic digital roadmap that meets both their customers’ expectations and their organization’s business objectives.

This highly interactive five-day program will teach you a proven framework for designing, implementing, and managing a successful digital marketing strategy.

Receive actionable insights through a mix of lecture, video, case studies, articles, interactive exercises, and team activities. The week will culminate in a final team group presentation where participants present their digital strategies and hear their colleagues’ feedback.

Program Benefits

• Develop the skills to build an actionable digital marketing strategy that aligns with your business goals.
• Apply concepts learned in class in a final team project, and create your own digital strategy when you return to work.
• Examine how companies use different strategies to reach target audiences and learn how to incorporate them creatively in your own organization.
• Learn to develop a digital plan that breaks up group think and aligns departments around a common vision.
• Expand your definition of ROI and determine which KPIs can be applied to your digital plans.
• Share ideas and challenges with a dynamic peer group of global digital marketers and enjoy multiple networking opportunities.
• Enjoy an engaging student-led tour of Harvard Yard to connect you to the campus and its history.
• Earn a Certificate of Participation from the Harvard University Division of Continuing Education.

Topics Covered

• Consumer behavior changes resulting from advancement in communications technology
• Customer personas and journeys
• Data and data markets
• Digital display and social media advertising
• Digital transformation and the impact on companies
• Storytelling for brands in a digital world
• The pros and cons of influencer marketing
• Social media strategies
• Search engine optimization (SEO) and search engine marketing (SEM)
• Crisis communications and preparation

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