Social Media Engagement Can Be Increased When The Leader Has The Right Combination of Lingo In Their Tweets

Karlson, K. (2017, April 3). How to get higher tweet engagement? we analyzed 23,858 martech tweets (and busted some old myths!). Retrieved from https://adespresso.com/blog/get-higher-tweet-engagement-analysis-23858-tweets/

In this article, Karlson shares valuable information on how to elevate tweet engagement on Twitter. The author notes that Twitter, unlike other social media sites such as Facebook, allows users to reach a broad scope of audience. Even so, users have to create meaningful tweets that are likely to achieve high levels of engagement. Therefore, Karlson shares various tips for creating impactful tweets that generate high engagement rates. According to the author, brands can use the follow-unfollow tactic to increase their follower count. The rationale of this method is to follow other users so that they can follow one back. Additionally, sending about 8 posts per day and incorporating hashtags, mentions, and numbers within a tweet can generate higher engagement levels in terms of retweets and likes. For instance, mentioning influencers or high profile users in tweets can lead to higher user engagement. This article is important as it provides recommendations for improving tweet engagement.

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