The introduction of social media has transformed the way campaigns are conducted in different parts of the world. This trend has attracted policy makers and academic researchers to analyze how social media is used and its impact in a country’s
According to Clarke and Grieve (2019), “the claim that social media was integral to Trump’s campaign has been supported by several independent studies. Most notably, it is estimated that coverage of Trump’s Twitter account (@realDonaldTrump) generated approximately 5 billion dollars of free media for the campaign.”
A bias is an inclination or favor towards or against something or someone.
Those engaging in political debates should wisely apply rhetoric to inform, persuade, and motivate their audience.
The growing popularity and increased use of social media platforms such as Facebook, YouTube, Twitter, blogging, and wikis have led to a social media revolution. As a result, political candidates, elections, and government authorities have gone to the web to target potential supporters.
Throughout history activists have launched campaigns in efforts to sway ideas and advance various political and social movements.