Best Time and Days to Post on Twitter to Reach a Broader Audience

Stepto and son. (n.d.). When is the best time to tweet? Retrieved from www.steptoandson.co.uk/services/when-is-the-best-time-to-tweet/

In this blog post, the author attempts to provide some fine insights about maximizing the effectiveness of tweets in order to reach a broader audience and encourage followers to engage and interact with a user’s brand. The author defines engagement on Twitter as the extent to which followers interact with a user’s content in the form of replies, comments, likes, and favorites. Therefore, the level of user engagement with tweets can be influenced by various factors including the timing and social lingo. For instance, brands can engage well with their audience during weekends than the other days of the week. Moreover, incorporating hashtags, links, and images within tweets increases the number of views, clicks, and retweets by followers. Another useful tip for increasing the levels of engagement with a tweet is to ask followers to retweets. While this tactic is often ignored by most brands, it has the potential to produce high engagement rates.

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