Donald Trump Tweets In The Morning Hours Generate Highest Engagement

Lee, K. (2016, December 1). The biggest social media science study: what 4.8 million tweets say about the best time to tweet. Buffer. Retrieved from https://buffer.com/resources/best-time-to-tweet-research

In this article, Kevan Lee shares a report on a social media science study conducted to examine the ideal time for tweeting. After being subjected to statistical evaluation, the results obtained revealed that tweets sent during early morning hours received more clicks. Moreover, tweets sent during the evening and late at night received the most number of retweets, comments, and favorites. According to the research, non-peak times, from 2 a.m. and 3 a.m., present the best opportunity for tweets to receive most clicks because of less traffic. Similarly, peak levels of engagement are realized for tweets sent between 2 a.m. and 3 a.m. This article provides reliable information since it reports the findings of a study conducted on a sample size of 4.8 million Twitter accounts. Besides, the article provides several other approaches that a researcher can use to determine the ideal time for tweeting. For instance, an easy option would be to observe the time patterns used by professional Twitter users such as Donald Trump and replicate the same approach.  

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