Models to Understand, Predict, and React to Your Social Media  

Krishnan, M. (2018, May 28). 3 Models to Understand, Predict, and React to Your Social Media. Retrieved from https://contentmarketinginstitute.com/2018/05/models-tools-social-media/

Krishnan’s article provides a detailed explanation of the concept of leveraging data using various models to understand, forecast, and react to social media activity. Social media is a powerful tool for self-promotion. Hence, Krishnan asserts that companies can enhance their brand image in social media by analyzing and interpreting data obtained in these websites through modelling.  In other words, modelling helps one to understand the behavioral patterns and the preferences of social media users. Notably, there are two types of modeling: descriptive modelling and predictive modelling. The descriptive model can be used to understand and gauge the reaction of people to a given activity or a post on social media. For instance, it can be used to analyze people’s comments, views, and posts in a given social media platform. This article is very important in understanding the behavior of online users in different social networking sites such as Twitter and Facebook.

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