Social Media Leaders Create Content With A Voice That Corresponds With Their Followers

Hall, J. (2018, February 7). What a Single Trump Tweet--And a Pointed Response--Can Teach Us About Social Engagement. Inc. Retrieved from https://www.inc.com/john-hall/following-bombshell-nyt-article-brands-marketers-see-quality-of-followers-engagement-as-big-2018-trend.html

In this article, the author details valuable lessons on increasing social engagement and audience reach on Twitter. According to Hall, the analytics behind followers’ interaction with posts on Twitter can provide rich insights for online brands to engage their audience. The first step to understand social engagement is to study the bios of different users and learn what they identify with. The author notes that this approach allows users to structure a tweet using specific terms that are likely to appeal to their audience. The next step is to determine the type of conversations that engagers share. This information can be analyzed mainly through hashtags and links and it allows brands to center their tweets around trending discussion topics. Lastly, the author notes that it is essential to understand the interaction of their followers with other online users. This initiative can help social media leaders to create content that corresponds with the sentiments of these groups. For instance, when tweeting something positive about Donald Trump’s administration, most of his supporters are likely to engage with the post.  

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