Twitter Analytics Tool Helps Digital Brands To Frame Their Tweets To Get Optimal Engagement
Twitter Analytics Tool Helps Digital Brands To Frame Their Tweets To Get Optimal Engagement
Lee, K. (2014, October 15). How to use twitter analytics: 17 simple-to-find stats to help you tweet better. Buffer. Retrieved from https://buffer.com/library/twitter-analytics
In this article, Lee details 17 most useful Twitter analytics metrics that can help users to tweet more effectively. According to the author, Twitter has followed the footsteps of other social networks such as Facebook in creating a free analytical tool that is designed to provide users with various insights into assessing a tweet’s performance. Twitter analytics gives both broad and specific perspectives on aspects such as engagement rates, type of engagement, audience reach, hashtag comparison, impressions count, and time-driven comparisons for tweets. These kinds of stats are extremely useful since they allow social brands to plan and structure their tweets to get better performance, especially in terms of engagement rates. For instance, the number of likes and favorite counts a tweet accumulate can be used to assess the attitude and sentiment of followers. Because the audience has demonstrated that they like the tweet posted, it also implies that they share the sentiment expressed by the content.
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