Twitter’s User Base In 2010 Caused the Company to Increase its Workforce by 500 Percent

Staff. (2010, March 4). Twitter registers 1,500 per cent growth in users. Retrieved from https://www.newstatesman.com/digital/2010/03/twitter-registered-created

In this article, the authors report that Twitter had experienced a 1,500 percent growth rate by 2010, four years since it was founded in March 2006. The authors indicated that the exponential growth of Twitter’s user base caused the company to increase its workforce by 500 percent. The company also planned to introduce various monetization products and advertising services to generate income from their ever-increasing user activity. The authors note that many people felt that Twitter was particularly useful in disseminating information and news updates during crises such as earthquakes. This article is useful in understanding the performance history of Twitter during its infant years. In addition, the article highlights the various benefits offered by Twitter, which causes the social media platform to become popular among different users around the globe. Information obtained from this article is instrumental in understanding how leaders can use Twitter to enhance their social power.  

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