Using Twitter Analytics to Plan and Create More Effective Tweets.

Window, M. (2017, June 2). How to use Twitter analytics to plan more impactful tweets. Retrieved from https://business.twitter.com/en/blog/Twitter-analytics-plan-impactful-Tweets.html

In this article, Marissa Window shares valuable insights into using Twitter analytics to plan and create more effective tweets. According to the author, the key to creating an impactful post on Twitter rests on customizing its content to resonate with the audience’s sentiments. Social media leaders and brands can achieve higher rates of engagement by creating content which appeals to the interests of their followers. Therefore, users are advised to use the audience insights dashboard to discover topics of interests that are likely to capture the attention of followers. Moreover, creating tweets that focus on relevant upcoming events or trending topics can help brands to connect and interact with people who share the same sentiments. Furthermore, the author recommends tweeting when the target audience so that more people can access the post. Lastly, the author urges users to replicate the strategies from their top performing posts, which seem to generate high engagement rates.  

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