Engagement Varies Depending On The Time A Leader Posts on Social Media

Benna, S. (2015, July 6). The best times to tweet to get the most engagement. Business Insider. Retrieved from https://www.businessinsider.com/the-best-times-to-tweet-to-get-engagement-2015-7?IR=T

The author details the results of a study that aimed to examine the best time for tweeting to get the most clicks and engagement. Considering the fact that Twitter boasts of over 300 million active users, businesses and social media leaders ought to find creative ways of making their posts have an impact on the platform. The results indicated that the most popular hour to get optimal levels of engagement in the U.S. time zones were between 2 a.m. and 3 a.m. This source is very useful to a researcher as it provides valuable insights into the best time a post can achieve an optimal pulse rate and overall engagement in terms of clicks, retweets, likes, mentions, and replies. Thus, social leaders should consider sending their tweets between 2 a.m. and 3 a.m. as at this time most of their followers are active and energetic. This article is reliable because it provides the results of 10 major time zones worldwide.  

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