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Ravi Singh

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Donald Trump Literature Reviews

High Engagement Can Be Generated When A Majority Of The Followers Are Online

High Engagement Can Be Generated When A Majority Of The Followers Are Online

Bogdan, A. (2016, November 18). How to find the right time to tweet using twitter analytics. Promo Republic. Retrieved from https://promorepublic.com/en/blog/find-right-time-tweet-using-twitter-analytics/

In this blog post, Bogdan shares insights about finding the right time to tweet for optimal engagement rates. According to the author, because of the difference in time zones across the world, there is no definite time to tweet. Therefore, the only way to generate high engagement rates on Twitter is to know when a large audience is present. In other words, followers can only interact with a post or a user when they are online. In this context, Twitter analytics can help social media leaders to fine-tune their timing based on the average hours that their tweets receive the most attention in terms of clicks, mentions, comments, retweets, and likes. By estimating the frequency of engagement in the data analytics section, it becomes easy to predict the best time for tweeting. This article is important because it highlights the importance of strategic communication in encouraging user engagement on the social media platform.

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