The Number Of Followers Is A Major Contributor To Social Media Engagement

@smfrogers‎. (2013, July 2). Behind the numbers: How we measure things. Retrieved from https://blog.twitter.com/en_us/a/2013/behind-the-numbers-how-we-measure-things.html

In the article, the author details the different ways Twitter uses to measure the effectiveness of tweets. According to the author, the metrics, namely, tweets per second, mentions, follower count, favorites, and sentiment, provides valuable insights into the overall user engagement with a tweet. The number of followers was voted as the most critical factor for increasing engagement levels. According to the author, follower count determines the scope of the audience that a post can reach and the potential coverage it can get when it is retweeted by other users. On the other hand, mentions illustrate how different users interact with each other at a direct level using the @ symbol. In this sense, @ replies are regarded as mentions. At the same time, favorite count provides useful information about the attitudes of people towards a tweet as it is a relative measure of how much users like or dislikes a post.  

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