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Donald Trump Literature Reviews

Create Posts Using the Right Social Lingo Metrics

Create Posts Using the Right Social Lingo Metrics

Guido, M. (2016, April 13). How to use Twitter analytics to improve your engagement. Social Media Examiner. Retrieved from https://www.socialmediaexaminer.com/how-to-use-twitter-analytics-to-improve-your-engagement/

In this article, Marcus Guido provides four useful tips that will allow social media leaders and businesses to get better results from online marketing campaigns on the Twitter platform. According to the author, data analytics reports can help users to customize their posts based on their audience’s interests and location, as well as to identify common features of trending tweets. In this context, researchers can discern the attributes of digital rhetoric that has the potential to improve user engagement. This source provides invaluable insights into the social strategies that leaders can use to enhance their engagement levels with followers. Specifically, leaders can learn how to create posts using the right social lingo metrics, such as hashtags, pictures, and emojis, and an appropriate tone that echoes the sentiments of the followers. In so doing, they are likely to create tweeting content that not only appeals to more users, but also encourages them to click, retweet, react, and comment on the post.  

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