by

Ravi Singh

on

Donald Trump Literature Reviews

Donald Trump uses Twitter to Ensure Engagement is Extended to Mainstream Media

Donald Trump uses Twitter to Ensure Engagement is Extended to Mainstream Media Channels

Pash, C. (2018, September 26). Here's why Donald Trump's tweets might be more sophisticated     than     you think. Retrieved from https://www.businessinsider.com.au/secrets-of-donald-trump-tweets-2018-9  

Chris Pash, in his article, believes that Donald trump’s Tweets are more sophisticated than most people think. A researcher found out that the tweets are not random musings but rather are a way of Donald Trump’s strategy and his tactics have significant implications for corporate strategy. Pash mentions that a leader’s capability to command a message through media and bring stakeholders along is as significant as having more resources than a rival company. Trump has been miscast as Twitter president. The author notes that Trump uses Twitter to drive audiences towards the media channels such as televisions. This he does by ensuring the media houses are talking about his tweets in the evening news, explaining what he meant by the tweet.  

Good Karma for those who comment...