Ravi Singh
Donald Trump uses Twitter to Ensure Engagement is Extended to Mainstream Media
Donald Trump uses Twitter to Ensure Engagement is Extended to Mainstream Media Channels
Pash, C. (2018, September 26). Here's why Donald Trump's tweets might be more sophisticated than you think. Retrieved from https://www.businessinsider.com.au/secrets-of-donald-trump-tweets-2018-9
Chris Pash, in his article, believes that Donald trump’s Tweets are more sophisticated than most people think. A researcher found out that the tweets are not random musings but rather are a way of Donald Trump’s strategy and his tactics have significant implications for corporate strategy. Pash mentions that a leader’s capability to command a message through media and bring stakeholders along is as significant as having more resources than a rival company. Trump has been miscast as Twitter president. The author notes that Trump uses Twitter to drive audiences towards the media channels such as televisions. This he does by ensuring the media houses are talking about his tweets in the evening news, explaining what he meant by the tweet.
Understanding Different Social Media Platforms and Their Audiences
There are many different social media platforms available, each with its own unique audience. Some of the most popular platforms include: Facebook: Facebook is the most popular social media platform in the world, with over 2.9 billion active users. It is a good platform for businesses that want to reach a large audience, especially those that target consumers.
Read MoreThe Importance of Social Media Strategy
Before diving into social media marketing, it's crucial to define your objectives and identify your target audience. Without a clear understanding of what you aim to achieve and who you're trying to reach, your efforts may lack direction and fail to yield optimal results.
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