Donald Trump's Tweeting Habits Affects Engagement Rates On His Official Twitter Account

Lemire, J., & Linke, M. (2017, April 29). Analysis shows declining engagement with Trump's tweets. AP News. Retrieved from https://apnews.com/8e181e9329ca444fafc490b16b787447

In this article, Lemire and Linke provide a detailed analysis of why there has been a dramatic decline of engagement rates with President Donald Trump’s tweets. According to the authors, the number of people interacting with Trump’s posts on Twitter is gradually reducing. The matter is that the president has changed some of his tweeting habits. Before his inauguration, most of his tweets were centered on controversies, insults, and sarcastic jokes, and often prompted significant numbers of likes, retweets, comments, favorites, and replies. In contrast, when Trump was sworn into office, his tweeting tendencies including tone and social lingo has significantly changed. For instance, he rarely incorporates exclamation points and capital letters in his tweets quite as often as the old way. This article is very useful as it provides invaluable insights into how Trump’s tweets used to generate high engagement rates on the social media platform. Therefore, social brands can adopt the same strategies while creating content to increase the efficiency of the tweets.

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