Social Media Analytics Can Provide An Insight On The Leader's Level Of Influence

How Politicians use Twitter to communicate. (n.d.). Retrieved from https://www.tweetbinder.com/blog/twitter-analysis-politicians/

In this blog post, the author details a report about different communication strategies employed by politicians on Twitter. In this age of information, most politicians have realized that the only way to reach millions of people at once is to use social media networks such as Twitter. However, being on Twitter is only the first step since politicians have to continuously discover creative ways to boost their online presence and develop social power through engagements. According to the author, a social media management tool called Tweet Binder can be used to analyze Twitter analytics such as hashtags, sentiment, mentions, retweets, and followers. Besides, the tool can allow a user to compare the engagement levels between different social media leaders and the economic value of their tweets. This article is relevant because it provides researchers with a breakdown of how social media management tools can help politicians to analyze data from Twitter.  

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