Ravi Singh
Trump Harnessed the Power of Twitter and Used It for Gaining Political Mileage in 2016
Donald Trump Harnessed the Power of Twitter and Used It for Gaining Political Mileage in 2016
Barbaro, M. (2018, January 19). Pithy, mean and powerful: How Donald Trump mastered Twitter for 2016. Retrieved from https://www.nytimes.com/2015/10/06/us/politics/donald-trump-twitter-use-campaign-2016.html
Barbaro focuses on unraveling the mystery that makes Trump’s tweets to be powerful and effective even among his detractors. While aiming at a general audience, the author provides a compelling argument that Trump’s tweets inspire deep loyalty among his supporters because of his frankness and simplicity. The author emphasizes that Trump has mastered the art of digital rhetoric in a way that no other politician has ever done before. In particular, Donald Trump has harnessed the power of Twitter and used it as a tool for gaining political mileage, distracting opponents, and settling feuds with other people. This article is extremely important in the sense that it explains how Donald Trump employs various strategic moves on Twitter to reinforce his popularity among American people. In addition, the article aids in understanding the power of social media in facilitating communication between leaders and their followers. Thus, it can be seen that leaders can use the social media to develop and sustain their online brand reputation.
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