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Donald Trump Literature Reviews

Twitter Features That Can Improve the Overall Communication Patterns of Marketers

Twitter Features That Can Improve the Overall Communication Patterns of Marketers

Shane, D. (2019, March 26). Twitter just rolled out a few new, exciting features. Here's why it matters to entrepreneurs. Inc. Retrieved from https://www.inc.com/dakota-shane/twitter-just-rolled-out-a-few-new-exciting-features-heres-why-it-matters-to-entrepreneurs.html

In this article, Shane discusses some additional features in Twitter that can improve the overall communication patterns of marketers in the platform. According to the author, Twitter’s experimentation on new features foreshadows its push for dominance in marketing and social engagement. The company has released a prototype app which allows users to experience the new exciting features such as podcasts before they are officially implemented. The podcast option, which is called ‘character count,’ teaches listeners how to successfully use various styles of ads supported by the platform, such as promoted tweets, promoted trends, promoted accounts, and video adds, to increase brand awareness. This source provides valuable insights into the emerging trends in online communication and digital rhetoric. In particular, this source is useful in exploring the impact of these additional features on social media pulse and lingo, and how such changes will affect the level of user engagement in the platform.  

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