Ravi Singh
Twitter is a Rich Source for Opinion Mining and Sentiment Analysis
Twitter is a Rich Source for Opinion Mining and Sentiment Analysis
Aldahawi, H. A., & Allen, S. M. (2013, September). Twitter mining in the oil business: A sentiment analysis approach. In 2013 International conference on cloud and green computing (pp. 581-586). IEEE.
According to Aldahawi and Allen, Twitter has become a rich source for opinion mining as well as sentiment analysis. The platforms allow over 500k users to share their opinions in 140 characters. The authors state that Twitter can help organizations improve their interactions with stakeholders. Although the social platforms are useful resources for businesses, sometimes it might work against them when negative information about them is shared online. The authors say that it’s imperative for businesses to be active online so as to manage their online reputation by addressing any negative comment or acknowledging any positive mentions. Its important for businesses to mitigate the impact of negative information about them because it could have negative repercussions.
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