Who Is Instagram?

Instagram is a free photo and video sharing social media app available on Apple iOS, Android, and Windows Phone. The app allows users to upload photos or videos to their service and share them with their followers or with a select group of friends.

WHO IS Klout?  

Klout was a website and mobile app used to rate its users according to online social influence via the Klout Score, which is between 1 and 100.



Klout used social media analytics such as retweets, comments, and likes, to rate user’s social media influence.



Klout used an algorithm to measure user's online social influence. It takes into account all the active social networks and assigns users a score of 1 to 100. The more retweets, comments, and likes, a user’s content had, the higher their score on Klout was.



In 2008, Klout was launched.

In September 2011, Klout integrated with Google+.

In October 2011, Klout changed its scoring algorithm, lowering many scores and a lot of complaints were raised.

In November 2011, Klout partnered with Wahooly for its beta launch.

In January 2012, Klout was able to raise an estimated $30 million from a host of venture capital firms.

In February 2012, Klout acquired local and mobile neighborhood app Blockboard.

In May 2012, Klout announced the growth of 2000 new partners in just over a year.

On August 14, 2012, Klout changed its algorithm again.

In September 2012, Microsoft announced a strategic investment in Klout.

On March 28, 2013, Klout announced the inclusion of Instagram analytics in factoring Klout scores.

On May 13, 2013, Klout users had claimed more than 1 million Perks across over 400 campaigns.

On March 27, 2014, Lithium Technologies acquired Klout.

On September 14, 2015: Engagement on YouTube content was factored into the Klout Score.

On October 29, 2015, Klout exposed the inner workings of the Klout Score.

On May 10, 2018, Lithium announced that they would be ending their services on May 25, 2018.

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