Who Is Instagram?

Instagram is a free photo and video sharing social media app available on Apple iOS, Android, and Windows Phone. The app allows users to upload photos or videos to their service and share them with their followers or with a select group of friends.

WHO IS TripAdvisor?

Tripadvisor is world's largest travel platform.



Tripadvisor operates a website and mobile app with user-generated content and offers online hotel reservations as well as bookings for transportation, lodging, travel experiences, and restaurants. It’s the world's largest travel platform and helps 463 million travelers each month make every trip their best.



The Tripadvisor app is free for use to all users. Once signed, users/clients could post reviews about a place they visited, and the business can view and respond to reviews. To access reviews, one goes to the reviews page, clicks on the title of the review, and they are directly taken to the page where the review was published. TripAdvisor uses a popularity algorithm for ranking businesses. Popularity Ranking is based on the quality, recency, and quantity of reviews received from users.  TripAdvisor bubble ratings provided by users as part of their reviews are also to rank the quality of the experience at each business.



You can keep track of your business performance via the popularity algorithm technology, which is designed to provide a statistical measure of confidence about the current experience at a business. This is a good measure of how your business is performing and a chance to make necessary changes.

Always have fresh or updated photos; they could inspire and motivate your guests.

Always update your amenities to differentiate yourself from competitors. Ensure that all renovations and improvements are updated for customers to see.

To engage more with your potential customers, and assure them you listen to their voice, make sure to respond to reviews. There is a chance that people will visit your hotel if they notice that you responded to most of your customer reviews.

Take advantage of Tripadvisor’s feature for promoting your status. Your hotel can be awarded honors such as "Travelers Choice” and "Excellent Hotel" based on past reviews.  



In February 2000, Tripadvisor was founded by Stephen Kaufer, Langley Steinert, Nick Shanny, and Thomas Palka.

In 2004, Tripadvisor was acquired by IAC/InterActiveCorp.

 In August 2005, IAC completed spin-off of Expedia, Inc.

In May 2007, TripAdvisor acquired Smarter Travel Media, operator of SmarterTravel.com, BookingBuddy.com, SeatGuru.com, TravelPod.com, and Travel-Library.com. the same month, TripAdvisor acquired The Independent Traveler, Inc

In February 2008, TripAdvisor acquired Holiday Watchdog, a U.K user-generated travel site.

In April 2008, TripAdvisor acquired Airfarewatchdog.

In July 2008, the company acquired Virtualtourist.

In April 2009, Tripadvisor launched in China.

In July 2011, TripAdvisor acquired Where I've Been, a Chicago-based Facebook app.

In September 2010, SmarterTravel, part of TripAdvisor Media Group, launched SniqueAway.

In December 2011,  Expedia , completed spinning off TripAdvisor.

In October 2012, TripAdvisor acquired Wanderfly.

In April 2013, TripAdvisor acquired Jetsetter, an NYC flash sale site.

In October 2013, TripAdvisor acquired Oyster.com.

In May 2014, TripAdvisor acquired Vacation Home Rentals and Tripod.

In May 2014, TripAdvisor acquired LaFourchette for $140 million.

In August 2014, TripAdvisor acquired Viator for $200 million.

In October 2014, TripAdvisor acquired Mytable and Restopolis.

In April 2015, the company acquired Portuguese startup BestTables.

In May 2015, TripAdvisor acquired Australian startup Dimmi for $25 million.

In August 2016, Tripadvisor acquired New York City startup Citymaps.com.

In October 2016, TripAdvisor acquired Couverts, a Dutch table reservation website.

In April 2018, TripAdvisor acquired Icelandic startup Bokun, a provider of software for travel booking.

In November 2018, TripAdvisor added DoorDash to its restaurant listings.

In February 2020,   TripAdvisor  changed  to Tripadvisor. They used small letter ‘a’ in place of capital ‘A’.



Distribute Tripadvisor Comment Cards to encourage more reviews from guests. The Comment Cards are available for free.

Hotels and guests should know that sharing reviews while in the hotel is considered fraudulent. Reviews should be shared after services.

Add any link to an article on travel & leisure where your business was reviewed. It will help with ranking on Tripadvisor

Download my eBook

The most complete guide with more than 100 social medias tips

Instagram Brand Book

Did you like this layout?
Get the brand book of this social media here!

You will be redirected to: