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Who Is Instagram?

Instagram is a free photo and video sharing social media app available on Apple iOS, Android, and Windows Phone. The app allows users to upload photos or videos to their service and share them with their followers or with a select group of friends.

WHO IS Tumblr?

Tumblr is a microblogging and social networking website.

 

WHAT THEY DO?

 Tumblr  allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs. Tumblr is a place where people's interests connect them with other people through the sharing of photos, GIFs, text, videos, live videos, and audios.

 

HOW THEY WORK?

Tumblr is available for free to users. After sign-in users can post text, photos, videos, and other content to a short-form blog. The site is more about self-expression than it is about connecting.

 

BEST PRACTICE:

Tumblr features such as the dashboard encourage more engagement through commenting, reblogs, and liking posts that appear on their dashboard. Tumblr dashboard allows users to connect and share content to Twitter and Facebook accounts. Thus, whenever they make a post, it will also be sent as a tweet and a status update.

Tumblr tags are another essential tool that helps grow an account by helping the audience find posts about specific topics by adding tags.

Tumblr allows editing of blog's theme to control the appearance of a blog.

 

HISTORY:

In 2006, Tumblr development began.

In February 2007, Tumblr was launched.

In June 2012, Tumblr featured its first major brand advertising campaign in conjunction with Adidas.

On June 20, 2013, Yahoo acquired Tumblr for $1.1 billion in cash.

In 2016, Yahoo valued Tumblr at $712 million.

In March 2019, SimilarWeb estimated Tumblr had lost 30% of its user traffic since December 2018.

On August 12, 2019, Verizon Media sold Tumblr to Automattic for less than $3 million.

 

TIPS:

Always post original content. It’s more attractive to followers.

Grow your community by responding to comments. Having conversations will help build trust with your followers.

Choose the best themes to make your content more engaging.

You can use Tumblr analytics, an activity built-in activity feed that gives you analytics about accounts and notifications.

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