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Who Is Instagram?

Instagram is a free photo and video sharing social media app available on Apple iOS, Android, and Windows Phone. The app allows users to upload photos or videos to their service and share them with their followers or with a select group of friends.

WHO IS XING?

Xing is a career-based social networking site.

WHAT THEY DO?

Xing allows its users to connect with like-minded professionals, find new jobs, and share knowledge and insights on your feed and interest groups.

 

HOW THEY WORK?

Xing requires a user to create an account with the site. Choose a username and password, and enter personal details. Basic membership is free, but premium membership comes at a monthly fee from €6.35 to €9.95.

 

BEST PRACTICE:

Increase engagement with your users. Xing offers the system for closed communities, called Enterprise groups, with their own access paths and interface designs.

Performing an analysis of the group’s activity is a necessary practice to help evaluate the discussions that are performing well and those that are not.

You can have one of your members help moderate the discussions to keep the discussions lively.

HISTORY:

In August 2003, Open Business Club AG was founded by Lars Hinrichs.

On November 1, 2003, it was officially launched.

In November 2006, Open Business Club AG was renamed Xing.

On December 7, 2006, Xing went public at an issue price of 30 Euros per share.

In November 2009, Hubert Burda Media acquired 25.1% of Xing.

In 2010, Xing acquired Amiando and changed its name to Xing Events

In 2012, Burda increased its shareholding to over 50%.

In 2013, Xing acquired Kununu.

In 2015, Xing announced a cooperation project with Eyeson.

In 2017, Xing acquired InterNations for  € 10 million and Prescreen for €17 million.

In April 2019, Xing acquired Honeypot for €22 million.

 

TIPS:

Use the right tone in your content to ensure a more interesting engagement.

Share your Xing link to people via your blogs and social media platforms to attract more people.

Create interesting topics.

Engage more within discussions, especially with new members, to help build stronger relations with your members.

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